This is both my online business and personal journal where I share all of my photography and business projects! Allow me to introduce myself...I am Catherine Guidry, a Louisiana wedding photographer. I am passionate about documenting life but more importantly...living it! <3 My favorite things to do are bike ride with my husband and brainstorm new creative projects!  I am all about meeting new friends and can't wait to meet you!  

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Catherine Guidry

When you’re just starting out as a creative professional, it’s so common to spend your days dreaming about making it into the luxury market, or even just having the chance to participate in events of that scale. But what exactly are luxury events all about? Luxury is not just putting beautiful floral arrangements on tables. It’s scale, budget, look, details, and quality all working together to create an experience. It’s not just being able to dream something up, but also being able to execute. It’s meeting impossibly high expectations!

Our guest on the podcast today is the incredible Kim Starr Wise, and her work is luxury in every sense of the word. She is truly a visionary when it comes to florals and dominates the market. She’s a third generation floral designer with over 2 decades of experience, and she has grown her business into a multi-event production house catering to luxury clients! Her work is SUCH a dream. 

Kim has built a thriving luxury career on the foundation she established while working jobs ranging from mom and pop flower shops to massive floral event companies and wholesalers. You’re going to love hearing her journey and the lessons she picked up along the way with each different job!

WHAT YOU’LL HEAR IN THIS EPISODE

  • How Kim got started in the floral industry and worked her way up to luxury markets
  • How Kim contributes to a client’s design beyond the realm of florals
  • The logistics of being a traveling florals
  • Mistakes Kim has experienced
  • How to price for your market
  • Advice for making it into the luxury market

 

CONNECTING:
KSW Website
KSW Instagram
KSW Twitter
KSW Facebook

SPONSORS:
Showit – User-Friendly Web Design Platform: Use code MAGIC for 10% off your subscription!
Black River Imaging – High Quality Online Print Site: Use code MAKEMAGIC for 5 free thick press folio prints!
Boutique Bridal Show – An Intimate Boutique-Style Bridal Show
Loope – An easier, simpler and more intuitive way to handle a work day’s timeline and schedule
The Palm Shop by Davey and Krista – Professionally Designed, Customizable Website Templates and Resources Perfect for Photographers and Creatives

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059: Kim Starr Wise – Building a Business in a Luxury Market

May 8, 2019