November 17, 2023

Scaling Your Business: A Guide to Building an Associate Team

The decision to scale a photography business is not one to be taken lightly. There are several factors to consider, and many photographers grapple with the question of when and how to expand. The latest episode of our podcast tackles this topic head-on, providing insights from successful professionals who have successfully scaled their businesses.

One of the key areas we delve into is the decision to build an associate team. For many photographers, this is a significant step towards business growth. It allows for increased capacity to accommodate more events and potentially create a source of passive income. However, it’s not a decision to rush into. Our episode explores how to identify when the demand for your services warrants building an associate team.

We’re also fortunate to have insights from luxury photographer, Lauren Fair inside of the Wedding Photography Society, who has expertly built her associate brand. She provides advice on how to maintain brand integrity while scaling. Brand consistency is crucial when expanding your team. It ensures that your clients continue to receive the quality of work they expect from your brand.

The podcast episode also explores the concept of visualizing your business’s future. Before you decide to expand, it’s important to have a clear vision of what you want your business to look like. This could be deciding whether you want to remain a one-person operation or build a team of photographers.

Furthermore, the episode delves into the challenges of multi-photographer events. As your business grows, you may find yourself handling larger events that require more than one photographer. Building a reliable team of second and third photographers is a great solution to this challenge.

Finally, we address the importance of providing effective coaching and feedback to your team. As you build your associate team, it’s essential to guide them in creating images consistent with your brand. This process takes time and patience but is crucial to maintaining your brand’s reputation.

Scaling your photography business can be a daunting task, but with the right guidance and planning, it’s certainly achievable. Tune into our podcast episode to learn more about managing business growth and building a successful associate team: