On this episode of Mistakes Make Magic, we’re featuring Holdfast’s visionary Matthew Swaggart. Timing is everything in life. For Matthew, his timing couldn’t have been more perfect for the invention and creation of the Holdfast product line.
If you’ve ever seen a photographer wearing those harness-like leather straps at a session or event, Swaggart is responsible for the aesthetic and creation of this design. What started as two belts fastened together turned into a product that has revolutionized how photographers handle and carry their gear.
Adding a Holdfast harness to my wedding photography setup was a game changer for me – before, I was carefully balancing multiple cameras, my camera bag, light meter, and other accessories.
After switching to the Holdfast, I felt much more mobile and evenly balanced. Plus, I got so many compliments on the beautiful tan bridle leather straps.
All that said, I’m so excited for you to hear from Matthew and learn from his experience creating the Holdfast line. In this episode you’ll hear all about:
- Why timing is important
- What to do when competition creeps in
- How to protect your design and your brand
- Where Holdfast employs all its workers
- How to trust your intuition when you see a need for a product
- Realizing a vision
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