080: Erika Fitzgerald - The Secret to Converting Clients - Catherine Guidry Photography

February 26, 2020

080: Erika Fitzgerald – The Secret to Converting Clients

Let me ask you a quick question: when you started your business, did you do it because you absolutely loved to write?

Unless your business is actually copywriting, I’m guessing a passion for the written word didn’t necessarily play into your entrepreneurial journey, right?

But THEN comes the Instagram captions, the website pages, the email newsletters, the product and service descriptions, the client guides….and SOO much more. I’m sure by now you’ve realized that there’s no part of your business where you can avoid putting a pen to paper (or, more likely, putting hands to keyboard).

So, how do you turn that blank Google doc into words that connect with your ideal client and sell what you have to offer?

It might seem easier said than done, but copywriter Erika Fitzgerald is joining me on this episode to break down exactly how to write effectively and clearly for your dream clients — without the overwhelm.

I’m so excited for you to hear about:

  • Why you should be starting with your message, and not your visuals
  • How to fix the writing mistakes you’re probably making on your website
  • The surprising source for great copy that you’re probably missing
  • How much copy is actually too much on your site

Erika really blew my mind with all the actionable advice she shared in this episode, and I have a feeling it will do the same for you. Copy writing can seem intimidating – especially when you’re starting from scratch – but Erika has tons of tips and strategies you can put to work right away. If you’re loving the podcast, don’t forget to leave a review!

PS: are you relying on outdated poses and stiff directions for your clients’ sessions? Grab my free posing guide and master my five-step system for natural, timeless photos every single time!

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